Nothing (and no one) can make you change unless you choose to change.

Motivation to make change can come in many forms. It can come from within or it can come from an outside source. Sometimes it can be an ultimatum, “do it, or else”.

No matter where your motivation comes from, we still must maintain the right of free will. The right to make our own choices.

Unless the meaningful and sustainable change you are trying to achieve is your idea though, it’s not going to happen.

As soon as the change becomes an ultimatum, a “have to, or else” situation. It’s called coercion. The arch enemy of coercion is your subconscious. As soon as coercion is involved, then you are going to resist it with everything you’ve got consciously and subconsciously.

You are going to push back so hard, you’ll probably even end up moving in the opposite direction, away from the goal, if it’s not your idea. That is the power of free will.

It can come from within. You could be trying to talk yourself into something that you really don’t want to do. You could be trying to move away from your identity. You could be trying to throw yourself out of your comfort zone. Maybe it’s something you are trying to do to please someone else, your partner, your family, your boss and you’re doing it for them, not for you.


It’s all about free will. It’s all about choice, it’s all about your choice.

It might be about whether or not you choose to use these eight keys. The choice is yours. Use them, don’t use them, it’s up to you. But if you do choose to use them, give sanction to them and make them your idea too.

They’re my gift to you. I don’t know if they’ll work for you. All I know is they work for me.